"The Magic Cube" Shanghai Corporate Pavilion

The Shanghai Corporate Pavilion, nicknamed "The Magic Cube" will be erected on a 4,000-square-meter plot and will be an environmentally friendly building featuring intelligent technology, artistic concepts and interactive experiences.

The pavilion's organizers also unveiled its logo, a white magnolia with blue and green petals symbolizing harmony between nature and man. The blue signifies industry, technology and accuracy while green stands for environmental protection and harmony. Both colors highlight the strong vitality and tolerance of local corporations.

The pavilion will offer a "dream-like" experience for visitors, in which "butterflies" will fly around and guide all who enter, said the pavilion's chief designer, Edwin Schlossberg, principal of the United States-based firm ESI Design.

The transformation of the butterfly is one of the most miraculous and beautiful natural processes and is a metaphor for the transformation of local corporations, Schlossberg said.

Construction started on a pavilion for Shanghai Expo 2010 that will showcase the spirit of the city's vast business community. The construction is expected to take about 10 months.

More Info about World Expo 2010 Shanghai China.

   

Tags:  design   shanghai  
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